Report

The Evolved CMO In 2014

CMOs Must Ramp Up Business And Technology Acumen

February 24th, 2014
With contributors:
Alexandra Hayes, David Cooperstein

Summary

Forrester and Heidrick & Struggles fielded a global survey of 212 CMOs in July 2013 to assess their current remit and how they prove their value as business and strategy leaders. In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organization, growth in their development of vital peer relationships, and renewed attention to the personal skills they need to fuel their company's business growth.

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