The Financial Payback For Marketing Measurement

Business Case: The Marketing Measurement And Insights Playbook
September 7th, 2021
With Contributors:
Lexie Lawhon
and Christine Turley


This report provides guidance on the costs, benefits, and risks of investing, using Forrester’s Total Economic Impact™ (TEI) framework to help marketers build the business case for investing in analytically based marketing performance measurement.

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