Trends Report

The Five Search Marketing Trends To Know In 2018

April 5th, 2018
With contributors:
Mary Pilecki , David Novitzky , Christine Turley

Summary

Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing Professionals Organization (SEMPO) to survey marketers on their current challenges and opportunities. This report summarizes the five key trends learned from that data.

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