Report

The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018

US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
June 18th, 2018
With Contributors:
Scott Ross
Amelia Nickels
and Sam Bartlett

Summary

To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful these sites are to customers, we evaluated those of six U

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