The Forrester Automotive Wave™: US Websites, Q2 2018

The Playing Field Is Wide Open For Carmakers To Break Away
June 18th, 2018
Jeremy Swire
Scott Ross
and Amelia Nickels


US new auto sales surpassed 17 million vehicles in 2017 — one of the best years on record for the auto industry. Can it do better? Over 90% of US auto shoppers used manufacturers' websites to guide them in their decision process. To gauge how helpful the

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