Best Practice Report

The Forrester Digital Experience Review™: US Streaming Media Apps, Q3 2020

The Streaming Wars Bring Experience Improvement

September 14th, 2020
Jim Nail, null
Jim Nail
Andrew Hogan, null
Andrew Hogan
With contributors:
Emily Collins , Senem Guler Biyikli, PhD , Madeline King , Chahiti Asarpota , Christine Turley


Every major traditional television network has launched streaming services to feed growing consumer consumption of this new video viewing option. To gauge how effective and easy different streaming apps are for viewers, we evaluated the services of seven US media companies on the Amazon Fire Stick platform. This report lays out where these companies excel, where they fall short, and what digital business strategy, media, and customer experience (CX) executives can learn from them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.