The Forrester Life Insurance Wave™: US Sales Websites, Q2 2018

US Life Insurers Disappoint With Weak Digital Guidance
April 18th, 2018
With Contributors:
Benjamin Ensor
August du Pont
Scott Ross
and Piers Conway


Digital touchpoints are supplementing and sometimes displacing traditional sales touchpoints like advisors as customers research and then buy life insurance. To see how helpful they are to customers, we evaluated the websites of seven US life insurance co

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