New Wave Report

The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019

The 13 Providers That Matter Most And How They Stack Up

August 29th, 2019
Joanna O'Connell, null
Joanna O'Connell
Jim Nail, null
Jim Nail
With contributors:
Brigitte Majewski , Robert Perdoni , Christine Turley


In Forrester's evaluation of the emerging market for cross-channel video advertising platforms, we identified the 13 most significant providers in the category — 4C, Adobe, Amobee, Cadent, Centro, dataxu, MediaMath, Mediaocean, Simulmedia, The Trade Desk, Verizon Media, VideoAmp, and Xandr — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. B2C marketing professionals can use this review to select the right partner or partners for their video advertising needs.

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