Report

The Forrester Retail Wave™: European Mobile Apps, Q4 2018

Leading Retailers Are Raising The Bar On Functionality And User Experience
October 23rd, 2018
With Contributors:
Scott Ross

Summary

As mobile becomes the dominant digital touchpoint, retailers must elevate their mobile experiences to win, serve, and retain loyal customers. To see how helpful apps are to customers, we evaluated the apps of six large European retailers. This report lays

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