Report

The Forrester Retail Wave™: US Mobile Apps, Q1 2019

Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25th, 2019
With Contributors:
and Heidi Anderson

Summary

Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we evaluated retail mobile websites, so this year we focused

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