Tech Tide Report

The Forrester Tech Tide™: Channel Software, Q2 2020

Seven Technologies Underpin Channel Software

June 25th, 2020
With contributors:
Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

Channel software is increasingly critical to firms' ability to win, serve, and retain their customers and partners. To accelerate performance of their partnerships and channel ecosystems, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the seven technology categories that support partner programs. Channel leaders and B2B marketers should read this report to shape their firm's investment approach to these technologies.

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With
Caroline Robertson
Jennifer Zhang
and Kara Hartig