Tech Tide Report

The Forrester Tech Tide™: Extended CRM Technologies, Q1 2021

Twenty Technologies Underpin CRM

March 9th, 2021
With contributors:
Joe Stanhope , Brandon Purcell , Jessica Liu , Laura Ramos , Daniel Hong , Faith Adams , Mary Shea, PhD , Andrew Bartels , Hailey Colin

Summary

CRM is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their CRM performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 20 technology categories that comprise the extended CRM ecosystem. Application development and delivery (AD&D) pros supporting CRM operations should read this report to shape their firm's investment approach to these technologies.

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