Summary
Delivering differentiated customer experiences is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in sales and customer service, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 18 technology categories that support sales and customer service. Application development and delivery (AD&D) professionals should read this report to shape their firms' investment approach to these technologies.
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