Summary
Sales technologies are increasingly critical to firms' ability to win, serve, and retain customers. To accelerate revenue performance, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of 15 technology categories that support a range of roles and activities involved in generating revenue. B2B sales leaders should read this report to inform their firm's investment approach to these technologies.
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