Tech Tide Report

The Forrester Tech Tide™: Sales Technologies, Q4 2018

Seventeen Technologies Underpin The Sales Ecosystem

December 20th, 2018
Tom Kaneshige, null
Tom Kaneshige
John Bruno, null
John Bruno
Mary Shea, PhD, null
Mary Shea, PhD
Jay McBain, null
Jay McBain
With contributors:
Steven Casey , Daniel Hong , Andrew Bartels , Sarah Dawson , Peter Harrison


Consultative selling is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in sales, companies are evaluating and adopting a range of contributing technologies. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the 17 technology categories that support sales. Application development and delivery (AD&D) professionals should read this report to shape their firm's investment approach to these technologies.

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