Wave Report

The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021

The 10 Providers That Matter Most And How They Stack Up

May 26th, 2021
With contributors:
Rusty Warner , Frederic Giron , Nancy Lin , Bill Nagel

Summary

In our 36-criterion evaluation of cross-channel campaign management (CCCM) providers in Asia Pacific (APAC), we identified the 10 most significant ones — Adobe, Capillary Technologies, Cheetah Digital, Convertlab, Insider, MoEngage, Oracle, Salesforce, SAP, and SAS — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals in APAC select the right one for their needs.

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