The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012

How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category
January 31st, 2012
With Contributors:
Suresh Vittal
and Molly Murphy


In Forrester's 81-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified, researched, and scored 12 products from 11 providers: Alterian, Aprimo, ExactTarget, IBM, Infor, Neolane, Oracle, Pitney Bowes, Responsys, SAP, and S

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