Summary
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions (formerly Precision Dialogue), Targetbase, and Wunderman Data — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers make the right choice.
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