Wave Report

The Forrester Wave™: Data Management Platforms, Q4 2015

The Data Management Platforms That Matter Most And How They Stack Up

November 10th, 2015
Susan Bidel, null
Susan Bidel
Richard Joyce, null
Richard Joyce
With contributors:
Luca Paderni , Wei-ming Egelman , Laura Glazer


In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the right one.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.