The Forrester Wave™: Data Management Platforms, Q4 2015

The Data Management Platforms That Matter Most And How They Stack Up
November 10th, 2015
With Contributors:
Luca Paderni
Wei-ming Egelman
and Laura Glazer


In our 66-criteria evaluation of data management platforms (DMPs), we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals pick the righ

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