Report

The Forrester Wave™: Demand-Side Platforms, Q4 2011

MediaMath, Turn, and DataXu Vie For Top Honors
December 14th, 2011
With Contributors:
Emily Riley
Jennifer Wise
and Sarah Takvorian

Summary

In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen of their audience management capabilities, and their exp

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