Report

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Due Diligence Required: These Vendors Are Great At Marketing
January 21st, 2014
With Contributors:
Peter O'Neill
and Michael Shrum

Summary

In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion, and

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