Wave Report

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Due Diligence Required: These Vendors Are Great At Marketing

January 21st, 2014
With contributors:
Sheryl Pattek , Laura Ramos , Peter O'Neill , Michael Shrum

Summary

In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion, and Silverpop —and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other, to help marketing leaders select the right partner for their lead-to-revenue initiatives.

Want to read the full report?

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.