Wave Report

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q4 2016

L2RM Automation Is Powering A B2B Marketing Transformation

November 18th, 2016
With contributors:
Peter O'Neill , Matthew Camuso , Kara Hartig

Summary

In our 36-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the 11 most interesting solution providers in the category — Act-On, Adobe, bpm'online, CallidusCloud, HubSpot, IBM, Marketo, Oracle, Right On Interactive, Salesforce, and Salesfusion — and researched, analyzed, and scored them. This report shows how each provider measures up and helps business-to-business (B2B) marketing professionals make the right choice.

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