The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

The Ten Providers That Matter Most And How They Stack Up
October 11th, 2016
With Contributors:
Arleen Chien
and Laura Glazer


In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI, Marketing Evolution, Neustar MarketShare, Ninah Consulting, Think

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