Wave Report

The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

The Ten Providers That Matter Most And How They Stack Up

October 11th, 2016
Tina Moffett, null
Tina Moffett
Jim Nail, null
Jim Nail
With contributors:
Mary Pilecki , Arleen Chien , Laura Glazer

Summary

In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI, Marketing Evolution, Neustar MarketShare, Ninah Consulting, ThinkVine, and Visual IQ — and researched, analyzed, and scored their capabilities. This report shows how each provider measures up and helps B2C marketing professionals make the right choice for their firms.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.