Report

The Forrester Wave™: Omnichannel Demand-Side Platforms, Q2 2017

People-Based Data, New Paths To Inventory, And Even More Transparency Drive Innovation Amidst Consolidation
May 30th, 2017
With Contributors:
Wei-ming Egelman
and Christine Turley

Summary

In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyze

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