Report

The Forrester Wave™: Sell-Side Platforms, Q1 2012

AppNexus and Admeld Lead, With Multiple Vendors Close Behind
January 3rd, 2012
With Contributors:
Emily Riley
Jennifer Wise
and James McDavid

Summary

In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to support a diverse array of sales opportunities. These leads,

Want to read the full report?

This report is available for individual purchase ($2995).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.