The Forrester Wave™: Sell-Side Platforms, Q1 2012

AppNexus and Admeld Lead, With Multiple Vendors Close Behind
January 3rd, 2012
With Contributors:
Emily Riley
Jennifer Wise
and James McDavid


In Forrester's 34-criteria evaluation of sell-side platform vendors, we found that AppNexus and Admeld led the pack because of their highly granular controls for publishers and proven ability to support a diverse array of sales opportunities. These leads,

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