Wave Report

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The 13 Providers That Matter Most And How They Stack Up

April 20th, 2020
JM
Jay McBain
With contributors:
Caroline Robertson , Robert Perdoni , Kara Hartig

Summary

In our 24-criterion evaluation of through-channel marketing automation (TCMA) providers, we identified the 13 most significant ones — Ansira, Aprimo, BrandMuscle, Distribion, E2open, Impartner, Mindmatrix, Pica9, SproutLoud Media Networks, StructuredWeb, TIE Kinetix, Zift Solutions, and ZINFI Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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