Trends Report

The Four Social Marketing Tools You Need

August 5th, 2015
With contributors:
David Truog , Luca Paderni , Allison Smith , Erna Alfred Liousas , Wei-ming Egelman , Laura Glazer


Marketers spend billions of dollars on social media every year, and most turn to technology vendors for support. But many marketers find the social technology vendor landscape indecipherable, demanding they either work with a huge array of social point solutions or choose a lopsided and expensive social suite. The reality is that most marketing teams should work with four different social vendors: a social listening platform, a social reach platform, a social depth platform, and a social relationship platform. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. Most recently, we updated it to add specifics about new Forrester Wave evaluations and a new Recommendations section.

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Luca Paderni
Allison Smith
Erna Alfred Liousas
Wei-ming Egelman
and Laura Glazer