Summary
The death of the third-party cookie will fundamentally alter marketers’ ability to create and target audiences. While the advertising industry debates solutions and alternatives to the cookie, marketers can’t afford to take a “wait and see” approach and pivot at the last minute. Instead, plan your strategy now by examining key use cases for targeting and their corresponding levels of addressability — all through a consumer-first lens.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).