Report

The Future Of Privacy: Personal Identity And Data Management

Consumer-Managed Data Is The Future Of The Data Economy
October 17th, 2018
With
and Christine Turley

Summary

Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want to know when data about them is being collected, what is

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.