Vision Report

The Future Of Services Is Value Orchestration

The Future Of Services Is Value Orchestration

November 9th, 2020
With contributors:


The old plan-build-run models of services with time-and-materials pricing align poorly with the needs of a future fit enterprise, where transformation is continuous and multidimensional and carries the uncertainty of the unknown. CIOs need a better model. This report describes a new paradigm we call co-innovation partnership, where each party takes on new responsibilities with shared benefits, putting value at the center of the relationship and using outcomes-based commercial models to create alignment.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.