Landscape Report

Now Tech: Sales Training And Services, Q1 2020

Forrester's Overview Of 23 Sales Training And Services Providers

Mary Shea, PhD
Meredith Cain
 and  two contributors
Feb 05, 2020

Summary

You can use sales training and services (STS) to increase the effectiveness of your sales force, foster better alignment between marketing and sales personnel, and deliver better experiences to your buyers. But to realize these benefits, you'll first have to select from a diverse set of providers that vary by size, capabilities, geography, and vertical market focus. B2B marketing and sales leaders should use this report to understand the value they can expect from an STS provider and to select one based on size and capabilities.

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