Report

The Inclusive Design Imperative: Win And Retain More Customers

Modernize Your Design Practice To Reach More Of Your Target Market
April 23rd, 2019
With Contributors:
Amelia Nickels
and Shayna Neuburg

Summary

This report explains how to shift your firm’s XD mindset and methodology to: 1) Establish a foundation that drives home the “why” and fuels the desire to do better, and 2) Augment your XD practice with the right people, processes, and tools.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.