The India Customer Experience Index, 2016

The Customer Experience Of Brands In India Improves, But More Remains To Be Done
November 2nd, 2016
With Contributors:
Ryan Hart
Roxana Strohmenger
Arnav Gupta
and Rachel Birrell


As the focus on customer experience (CX) in India grows, brands are increasing their investments and efforts to provide customers with higher-quality experiences. Despite this, our inaugural Customer Experience Index in 2015 showed that many brands provid

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