Trends Report

The Key Success Factors Of Digital Business Strategy, 2016

How To Reshape Your Business Strategy With Digital At Its Core

March 1st, 2016
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Pascal Matzke , Martin Gill , Dan Bieler , Rachael Klehm , Peter Harrison


Many CIOs ask for help in building a digital strategy, but as this report shows, what they need is a digitized business strategy. Using results from the latest digital business executive survey, this report highlights necessary changes to digitize your business strategy and compete in the age of the customer. It helps set priorities and focus on the right mix of skills to drive your transformation to a digital business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.