The POST Method: Lessons On How To Share Your Brand

Insights From Forrester's Consumer Marketing Forum EMEA 2007
December 12th, 2007
Jaap Favier
and Christine Overby


Presenters at Forrester's Consumer Marketing Forum EMEA 2007 showed how they based their successful social media campaigns on the POST method — people, objectives, strategy, technology. Innovative marketers like Bang & Olufsen and Renault also shared the

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