Business Case Report

The ROI Of Design Thinking: Part 1, Overview

Design Thinking Delivers Real Business Value

May 16th, 2019
Ryan Hart, null
Ryan Hart
With contributors:
Angelina Gennis , Kathleen Byrne , Harley Manning , Karine Cardona-Smits , Sam Karpinski , Shayna Neuburg


Despite the growing acceptance and practice of design thinking across nearly every industry, practitioners struggle to quantify and articulate its benefits. As a result, companies are challenged with scaling and funding design thinking in a meaningful way. The purpose of this research is to help customer experience (CX) pros and design thinking practitioners present a more persuasive business case to their leadership and stakeholders by demonstrating the quantifiable benefits and typical returns of design thinking.

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