Report

The ROI Of Loyalty Programs

Business Case: The Customer Loyalty Playbook
March 5th, 2020
With Contributors:
Chahiti Asarpota
and Christine Turley

Summary

Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides an ROI model for

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