Report

The ROI Of Privacy

November 30th, 2020
With contributors:
Mike Proulx, Stephanie Liu, Alex Schanne, Rachel Birrell

Summary

Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must make a case for investment in customer trust and privacy beyond security and risk protocols. This report uses Forrester’s Total Economic Impact™ (TEI) framework to help marketers justify investing in privacy to drive revenue and foster customer trust.

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