Trends Report

The ROI Of UK Web Redesigns Made Simple

February 8th, 2011
With contributors:
Angela Beckers , Moira Dorsey , Megan Burns , Shelby Catino

Summary

Improving website user experience can increase sales and reduce costs, but many customer experience professionals struggle to estimate the potential value of planned improvements. By constructing a simplified straw-man model of the return on investment (ROI) produced by website redesign projects, we show that even with conservative assumptions, the logical conclusion based on projected financial benefit for most UK retailers is to just do it.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Angela Beckers
Moira Dorsey
Megan Burns
and Shelby Catino