Report

The ROI Of UK Web Redesigns Made Simple

February 8th, 2011
With Contributors:
Angela Beckers
Moira Dorsey
Megan Burns
and Shelby Catino

Summary

Improving website user experience can increase sales and reduce costs, but many customer experience professionals struggle to estimate the potential value of planned improvements. By constructing a simplified straw-man model of the return on investment (R

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