Report

The Rise Of The Empowered Customer

Consumers' Evolving Behaviors And Attitudes Set The Pace For Innovation
July 12th, 2016
With Contributors:
Kyle Steinhouse
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

Empowered consumers fuel the age of the customer — you've likely heard this repeatedly. They now have more choices, richer resources, and higher demands than in the past. But this is more than just a catchy idea; it is a measurable trend. Here, we prove i

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