The State Of Chat In Retail, 2021

Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce
March 23rd, 2021
With Contributors:
Hailey Colin
and Alessia Stewart


As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used chat for years, but few retailers have mastered using convers

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