Report

The State Of Customer Analytics 2020

Landscape: The Customer Analytics Playbook
March 11th, 2021
With Contributors:
Aldila Yunus
and Madison Bakalar

Summary

This report provides customer insights (CI) pros with key customer analytics data from our 2020 survey of analytics and measurement professionals to help them benchmark their current capabilities.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.