Report

The State Of Empowered Customers And Technology: Benchmark 2017, Global

Global Consumer Technographics®
October 6th, 2017
With Contributors:
Theresa Pappafotopoulos
Xiaotong Duan
and Rachel Birrell

Summary

Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies by country. In our first benchmark on the global state of

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