Trends Report

The State Of Mobile Technology Adoption: 2013

A Benchmarking Guide For eBusiness Professionals

June 17th, 2013
With contributors:
Kelland Willis , Zia Daniell Wigder , Douglas Roberge

Summary

Mobile technology for both hardware and software is experiencing a frenetic pace of change. The definition of table stakes or "being in the game" is constantly moving. eBusiness professionals have procured the budgets they need to migrate existing digital services to the smaller screen, but few are funding the bigger, longer-term opportunities associated with more sophisticated services. Evolving technologies such as HTML5, middleware platforms, and tactics like responsive design have rescued eBusiness professionals to date by mitigating complexity and lowering costs. This report will assist eBusiness professionals in benchmarking their mobile technology offering against the wider industry.

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