Trends Report

The State Of Podcast Advertising: Engaging, But Still Emerging

Unique Challenges Hinder The Growing Podcast Ad Market

September 16th, 2020
With contributors:
Mary Pilecki , Cole Walsh , Christine Turley

Summary

Podcasts are not new, but the podcast advertising market is maturing at an astonishing rate. B2C marketers, advertisers, and publishers should read this report to understand the current landscape of podcast advertising, the unique challenges that advertisers face, and how to test and learn the new channel.

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