Trends Report

The State Of US Consumers And Technology, 2019

Increasingly Intimate Technologies Spark The Next Mind Shift

November 8th, 2019
With contributors:
Keith Johnston , James McQuivey, PhD , Alex Sobchuk , Reineke Reitsma , Rachel Birrell


Today’s abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still growing. Greater device access and choice mean that functionality is now table stakes; consumers are increasingly responsive to the emotional effect of technology. In this report, we apply years of data to trace how consumer perceptions of technology are evolving; track products’ behavioral and emotional impact; and plot devices on the trajectories of adoption and intimacy today.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.