Summary
Today’s abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still growing. Greater device access and choice mean that functionality is now table stakes; consumers are increasingly responsive to the emotional effect of technology. In this report, we apply years of data to trace how consumer perceptions of technology are evolving; track products’ behavioral and emotional impact; and plot devices on the trajectories of adoption and intimacy today.
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