Forecast Report

The State Of US mCommerce 2018: Direct Revenues Belie Trillion-Dollar Store Sales Impact

Smartphone Highlights From The Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

August 14th, 2018
SW
Susan Wu
MC
Meredith Cain
With contributors:
Fiona Swerdlow , Sucharita Kodali , Laura Naparstek , Sam Wolken

Summary

Too many digital business professionals still treat mCommerce as a scaled-down version of eCommerce. They become discouraged by low conversion rates and lackluster app downloads, despite years of investment. They fail to prioritize using mobile to influence sales. This report highlights key learnings from Forrester's mobile phone forecast and explores the drivers and inhibitors of mCommerce.

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