Trends Report

The State Of Wearables: 2017 To 2022

Create A Micro-Moments (Not A Wearables) Strategy

November 28th, 2017
Julie Ask, null
Julie Ask
Laura Naparstek, null
Laura Naparstek
With contributors:
Martin Gill , Satish Meena , Jaclyn Galan , Peggy Dostie


Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with which to win, serve, and retain customers in their micro moments. This report forecasts wearables sales volume for the next five years, examines the drivers and inhibitors of that growth and what it means for digital business professionals, and makes recommendations for the near and long term.

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