Forecast Report

The Web's Impact On In-Store Sales: US Cross-Channel Sales Forecast, 2006 To 2012

May 7th, 2007
With contributors:
Carrie Johnson , Brian Tesch

Summary

The Web channel is affecting stores at a growing rate as consumers embrace the benefits of the Internet and incorporate it into their lives and shopping habits. Forrester estimates that almost $400 billion of store sales — or 16% of total retail sales — are directly influenced by the Web as consumers research products online and purchase them offline. This will grow at a 17% CAGR over the next five years, resulting in more than $1 trillion of store sales by 2012.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.