Report

Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

Selling On This Channel Requires Embracing CPG-Style Approaches
November 12th, 2019

Summary

B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of understanding your buyer's persona and journey — and offering produc

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